10 AI Video Tools You Should Try in 2025
AI video generators are getting sharper, faster, and way easier to use. Whether you're building a startup, running a solo project, or just need marketing videos without a production team, these tools are game changers. We tested and ranked the best free and paid options you can try in 2025.
Let’s dive in.
1. Pika Labs
Best for: short-form, TikTok-style AI videos
Price: Free beta (premium coming soon)
- Fast and fun UI
- Creative motion and style options
- Strong community sharing templates
Use case: MVP product launch teaser for Instagram or TikTok
2. Runway ML
Best for: editing and generating cinematic videos
Price: Free plan with watermark, paid from $12/month
- Text-to-video and image-to-video
- Green screen and motion tracking
- Loved by creative teams
Use case: Founder pitch video or storytelling reel
3. Synthesia
Best for: talking head videos with AI avatars
Price: From $22/month
- 100+ avatars and 120 languages
- Corporate-friendly design
- Strong enterprise backing
Use case: App tutorial for user onboarding
4. HeyGen (formerly Movio)
Best for: humanlike avatars and face swap videos
Price: Free limited credits, paid plans from $24/month
- High-quality voice cloning
- Video translation
- Lifelike motion syncing
Use case: Multilingual product explainer for global users
5. Descript
Best for: editing video like a doc
Price: Free with watermark, paid from $15/month
- Overdub voice AI
- Screen recorder built-in
- Audio cleanup tools
Use case: Demo walkthrough or product update
6. Colossyan
Best for: employee training and internal videos
Price: Starts at $21/month
- Scene-based editing
- Auto translations
- Voice emotion settings
Use case: HR or compliance training video
7. Lumen5
Best for: blog-to-video content
Price: Free with limits, paid from $19/month
- Text summarizer
- Huge media library
- Drag-and-drop timeline
Use case: Turn your blog post into a shareable video
8. Veed.io
Best for: full video editing suite with AI help
Price: Free tier, paid from $18/month
- Online, no install needed
- Supports branding elements
- Auto-captions in 100+ languages
Use case: Customer testimonial video with branded elements
9. Kapwing AI
Best for: fast content repurposing
Price: Free with watermark, paid from $16/month
- AI video script assistant
- Resize videos for social media
- Great for batch creation
Use case: Repurpose a webinar into 5 TikToks
How to Pick the Right AI Video Generator
| Tool | Best For | Free Plan | Paid From |
|---|---|---|---|
| Pika Labs | Short, creative content | Yes | Coming |
| Runway | Cinematic visuals | Yes | $12/mo |
| Synthesia | Talking avatars | No | $22/mo |
| HeyGen | Avatars + translation | Yes | $24/mo |
| Descript | Editing + voice AI | Yes | $15/mo |
| Colossyan | Internal training | No | $21/mo |
| Lumen5 | Blog to video | Yes | $19/mo |
| Veed | Social media editing | Yes | $18/mo |
| Kapwing | Repurposing content | Yes | $16/mo |
| DeepBrain AI | Corporate video | No | Custom |
Final Tips for Indie Founders Using AI Video
- Start free to test how each tool fits your workflow
- Use scripts from existing content to save time
- Keep videos short and clear
- Try multilingual output to grow international users
- Always test with real users before launching paid campaigns